Marketo Certified Expert Certification Practice Test

You have three mandatory fields that you want to always show on your form and five additional fields you want to ask over time. If you want to have a total of five fields visible to the user, which option should you choose for progressive profiling?

1. Number of blank fields = 2

2. Number of blank fields = 3

3. Number of blank fields = 5

4. Number of blank fields = 8

The correct answer is: Number of blank fields = 2

To achieve the goal of displaying a total of five fields on your form while ensuring that three mandatory fields are always visible to the user, you would want to have two additional fields available for progressive profiling. Progressive profiling allows you to collect more information about leads over time, without overwhelming them with too many fields all at once. By setting the number of blank fields to two, you maintain the mandatory fields as always visible, and you introduce two fields that can vary based on the user's previous interactions or submissions. This way, users will see the consistent required fields along with two others that you can rotate or swap out in subsequent visits. This strategy effectively balances the need for essential information and a streamlined user experience, which is crucial for maintaining engagement and encouraging form completion. Choosing a higher number of blank fields, such as three, five, or even eight, would exceed the desired total of five visible fields, leading to a cluttered form and potentially discouraging users from completing it. This strategic approach contributes to a better user experience while still enriching your database over time.