Marketo Certified Expert Certification Practice Test

Which option allows for implementation of advanced features on forms for better data capture?

1. Progressive Profiling

2. A/B Testing

3. Lead Scoring

4. CRM Integration

The correct answer is: Progressive Profiling

Progressive Profiling is designed specifically to enhance data capture by allowing marketers to gather more information from leads over time rather than all at once. This technique enables forms to dynamically present different fields based on what data has already been collected, encouraging further engagement without overwhelming users in a single interaction. By progressively asking for additional information during subsequent visits, marketers can build more comprehensive profiles of their leads. This allows for better segmentation and targeted communication, ultimately leading to more effective marketing strategies. With Progressive Profiling, the process becomes user-friendly and efficient, fostering a better user experience while capturing valuable data for the organization. The other options, while important in their own right, do not focus specifically on enhancing data capture through forms. A/B Testing is primarily concerned with evaluating different versions of forms to determine which performs better in terms of conversions. Lead Scoring helps prioritize leads based on their engagement but does not directly relate to the implementation of form features. CRM Integration connects marketing data with sales processes but does not influence how data is captured from leads through forms.