Marketo Certified Expert Certification Practice Test

Which of the following is NOT a good use of Change Data Value flow actions in Marketo?

1. Correction of existing data

2. Normalization of data

3. Mass updates to records

4. Cleanup of duplicate records

The correct answer is: Cleanup of duplicate records

The concept of Change Data Value flow actions in Marketo primarily focuses on modifying data values for specific records in a controlled manner, guided by defined flow steps. These actions are designed to adapt data for individual records based on various conditions or triggers. Among the provided options, the task of cleaning up duplicate records does not align with the intended use of Change Data Value flow actions. This is because the resolution of duplicate records typically requires a more holistic approach that involves identifying duplicates, determining which records to retain, and potentially merging data from multiple records. Change Data Value flow actions are not equipped to handle this process adequately, as they operate on a record-by-record basis and do not encompass the necessary functionality to manage duplicates effectively. On the other hand, the correction and normalization of existing data are very much in line with what Change Data Value actions are meant to do. These actions can alter specific attributes of a record, ensuring the accuracy and consistency of the data. Similarly, mass updates to records can utilize these actions when a broader change is required across multiple records meeting specific criteria. However, since duplicate handling involves more than mere data value changes, it is not a suitable application for Change Data Value flow actions.