Marketo Certified Expert Certification Practice Test

Which of the following is NOT a way to become a member of a program?

1. Fill out a local form

2. Attend a webinar synced with the program

3. Import into a static list in the program

4. Import into the program member tab

The correct answer is: Import into a static list in the program

The correct answer highlights that importing into a static list within the program does not directly confer membership to the program. In Marketo, program membership is typically established through actions that show engagement or interaction with the program's content or events. Filling out a form, attending a webinar, or performing an action that directly links the person to the program creates an active relationship. When a user fills out a local form or attends a webinar synced with a program, these actions trigger the necessary workflows or rules set up in Marketo to automatically add them as a member of that program. These pathways are designed to capture genuine interest and participation, thus solidifying their membership status. In contrast, a static list does not itself denote engagement; rather, it serves as a repository of existing records, and importing members into a static list does not result in automated action or dynamics that would qualify them as members of the program. Membership typically requires a more dynamic interaction rather than just a static assignment, which is why this choice is correct in identifying what does not contribute towards program membership.