Marketo Certified Expert Certification Practice Test

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What is one way to de-duplicate your database?

Use the Merge Leads functionality
Use the remove from Flow functionality
Use the Delete Lead functionality
Use the Remove from List functionality

The correct answer is: Use the Merge Leads functionality

Using the Merge Leads functionality is a very effective method for de-duplicating your database in Marketo. This feature allows you to identify and combine duplicate records into a single lead profile. When two or more leads are found to represent the same individual, the Merge Leads function enables you to choose which lead to retain and which one(s) to merge into it. The retained lead will then inherit the relevant information from the merged lead(s), ensuring that no important data is lost during the de-duplication process. This method not only prevents the confusion that can arise from multiple leads representing the same contact, but it also helps maintain the integrity of your marketing efforts by ensuring that engagement and activities are attributed to a singular lead profile. In doing so, it enhances the overall effectiveness of your marketing automation efforts. Other options, while they have their purposes, do not serve the same function as merging leads. They either remove leads from engagement flows or lists, or completely delete lead records, which does not help in consolidating data for a singular representation of a contact.