Marketo Certified Expert Certification Practice Test

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What is a limitation of the lead scoring model in Marketo?

It requires constant manual updates
It cannot integrate with other tools
It cannot track online interactions
It cannot include custom fields

The correct answer is: It requires constant manual updates

The lead scoring model in Marketo is designed to help marketers prioritize leads based on their engagement and behavior. However, relying on manual updates can be quite cumbersome and may lead to inconsistencies or delays in the scoring process. This limitation means that if the model requires frequent adjustments to stay relevant—such as updating scoring rules based on evolving marketing strategies or business goals—it will necessitate ongoing human intervention, which can detract from the efficiency and agility that automated systems aim to provide. While other aspects related to integration, tracking, and custom fields have their own considerations, the need for manual updates presents a more critical barrier in maximizing the effectiveness of lead scoring. Efficient lead scoring ideally involves automation to accurately reflect a lead's current engagement and readiness to convert, which is hindered if constant manual revisions are necessary. Hence, the automatic nature of lead scoring models is essential for scalability and responsiveness in modern marketing efforts.