Marketo Certified Expert Certification Practice Test

What feature should a marketer use to pull a list of leads whose status changed to MQL in the last 30 days?

1. Add choice

2. Advanced filters

3. Cached list

4. Add constraint

The correct answer is: Add constraint

To identify leads whose status has changed to MQL in the last 30 days, utilizing a specific constraint is essential. Adding a constraint allows the marketer to define a precise criteria for the desired outcome. By choosing the appropriate constraint, such as “Lead Status is MQL” and combining it with a date filter like “Status Change Date in the last 30 days,” the marketer effectively narrows the list to only those leads meeting both conditions. While there are other features that manage lists, they do not provide the specificity necessary for tracking changes over a defined period. Advanced filters focus on broader segmentation and may not include date-specific options by default. Adding choice and cached lists are less relevant in this context, as they either modify the criteria or use saved data without addressing the timeframe necessary for the MQL status change requested. Therefore, selecting to add a constraint is the most effective method for pulling the desired list accurately.