Marketo Certified Expert Certification Practice Test

What feature allows users to fill out forms progressively over time?

1. Progressive Profiling

2. Smart Campaigns

3. Default Fields

4. Lead Scoring

The correct answer is: Progressive Profiling

Progressive Profiling is a key feature in Marketo that enables users to fill out forms incrementally as they engage with content over time. This approach allows marketers to collect additional information about leads without overwhelming them with lengthy forms during their initial interactions. Instead of asking for all information upfront, Progressive Profiling dynamically changes the fields presented to returning visitors based on the data already collected. This not only enhances the user experience by making forms more manageable but also helps in gathering more detailed insights into leads, thereby enriching the data available for segmentation and tailored communications. As a result, marketers can build a more comprehensive profile of their leads, leading to improved targeting and engagement strategies. The other options do not pertain to the process of gathering information progressively. Smart Campaigns focus on automating marketing tasks, Default Fields are standard fields available in Marketo forms, and Lead Scoring is a method for prioritizing leads based on their behavior and attributes, but none of these directly relate to the gradual collection of user data through forms.