Marketo Certified Expert Certification Practice Test

What does the page optimization score refer to in SEO?

1. The percentage of your keywords that are optimized for search on that page

2. An overall ranking of how well your page is optimized for search

3. The number of keywords divided by the amount of search results for that term

4. The ratio of keywords to optimized keywords on that particular page

The correct answer is: An overall ranking of how well your page is optimized for search

The page optimization score is a metric that assesses how effectively a web page is optimized for search engines. This score takes into account various factors such as keyword usage, content quality, metadata, and overall structure, providing a holistic view of the page's SEO effectiveness. A score categorized as an overall ranking allows digital marketers and webmasters to identify how well a page adheres to best practices in SEO. It helps in determining areas that need improvement to enhance visibility in search engine results pages. This is crucial because achieving higher rankings can lead to increased traffic and better user engagement. In comparison, the other options focus on more limited metrics or functions. For instance, measuring just the percentage of keywords optimized does not provide a comprehensive view of overall page effectiveness, nor does computing the ratio of keywords to optimized keywords. Such narrow definitions do not capture the full spectrum of elements involved in SEO. Thus, the overall ranking format of the page optimization score is what makes it the most relevant and comprehensive choice.