Marketo Certified Expert Certification Practice Test

What does the change program status flow step do?

1. Sends an email

2. Changes the status of all leads to "success"

3. Acquires members

4. Assigns the right status based upon a lead's action

The correct answer is: Assigns the right status based upon a lead's action

The change program status flow step is designed to manage and update the status of leads based on their interactions or activities within a specific marketing program. This functionality is important because it helps marketers track engagement and the effectiveness of their campaigns. When a lead completes a desired action or meets certain criteria, the change program status step enables the system to automatically assign the appropriate status to that lead. This could include statuses such as "Registered," "Attended," or "Completed" depending on the lead's engagement. This capability allows for more accurate reporting and insights into how various segments of leads are progressing within the marketing efforts. In contrast, sending an email is a different action that handles communication, and acquiring members refers to adding leads to a program, which does not involve changing their statuses. Changing the status of all leads to "success" would not provide precise tracking of individual lead activity, as it applies a blanket status rather than reflecting specific actions taken by the leads.