Marketo Certified Expert Certification Practice Test

What can user roles in Marketo be customized to allow for?

1. The views and permission levels available for Marketo users

2. How campaigns run

3. The landing page appearance

4. Marketo marketing suspend duration

The correct answer is: The views and permission levels available for Marketo users

User roles in Marketo can be customized to allow for a variety of configurations, particularly concerning the views and permission levels available for users. This customization is essential for effectively managing collaboration among team members and ensuring that users have appropriate access to various features based on their responsibilities. By tailoring user roles, organizations can define who can create, edit, or delete assets such as campaigns, programs, and lists. This kind of access control helps maintain security and integrity within the Marketo environment, preventing unauthorized changes that could impact marketing efforts. Additionally, it enables teams to work more efficiently by ensuring that users only see the functionalities pertinent to their roles, streamlining their workflow. The other options do not directly relate to user role customization in Marketo. Campaign operation specifics, landing page design, and marketing suspension duration are controlled through different settings and features in the platform, not through user role configurations. Thus, the focus on views and permission levels distinctly highlights the purpose and importance of user role customization within Marketo.