Marketo Certified Expert Certification Practice Test

What can be used to filter information displayed on the Marketo Calendar?

1. Entry types

2. Program tags

3. Workspaces

4. All of the above

The correct answer is: All of the above

The Marketo Calendar is a powerful tool that allows marketers to visualize their marketing activities and programs. To effectively filter the information displayed on the Marketo Calendar, several methods can be utilized. Entry types allow users to specify what kind of activities they want to see, such as email sends, events, or campaigns. By filtering based on entry types, marketers can focus on specific activities that are pertinent to their current analysis or planning efforts. Program tags add another layer of filtering, enabling users to display only those calendar entries associated with certain programs. This is particularly useful for organizations managing multiple campaigns across various product lines or geographic regions, allowing them to isolate performance data related to specific initiatives. Workspaces facilitate organization within Marketo by segregating data, campaigns, and assets into distinct categories. When using workspaces, users can filter the calendar to only display entries related to their assigned workspace, streamlining visibility to relevant activities and campaigns for specific teams or regions. By incorporating filters based on entry types, program tags, and workspaces, marketers can customize their view of the calendar in a comprehensive manner that aligns with their operational needs. This multi-faceted filtering capability is what makes the correct answer encompass all possible options, ensuring that users can tailor the information effectively according to