Marketo Certified Expert Certification Practice Test

What action can be set up in a smart campaign to alert sales about a new lead?

1. Change Lead Status

2. Send Email Alert

3. Add to System List

4. Change Data Value

The correct answer is: Send Email Alert

Setting up a "Send Email Alert" action in a smart campaign is a highly effective way to notify the sales team about a new lead. This action allows for immediate communication, ensuring that the sales team is informed of new leads as soon as they enter the system. By using this alert, you can customize the email to include important lead details, such as contact information, source of the lead, and any relevant notes that enable sales to follow up effectively. This action is particularly important in fast-paced sales environments where timely follow-up can significantly impact conversion rates. Unlike options that change lead status or data values, email alerts specifically aim to facilitate direct communication with sales representatives, prompting them to take action on new leads swiftly. This ensures leads do not get overlooked, increasing the likelihood of engagement and ultimately improving sales performance. Other options serve different purposes; for instance, changing lead status alters the record of the lead but doesn't inherently communicate that change to the sales team. Adding a lead to a system list organizes leads but does not provide immediate notification. Changing data values can update lead information but does not facilitate direct communication with the sales team. Each of these actions has its place in lead management but does not offer the same level of proactive communication as sending an email