Marketo Certified Expert Certification Practice Test

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To send an auto-response email to a lead only on business days after a one-day wait, which feature should be used?

Program Schedule View
Date Filters
Advanced Wait Properties
Marketing Calendar

The correct answer is: Advanced Wait Properties

The correct choice is to use Advanced Wait Properties. This feature allows marketers to set specific conditions for when actions should occur within a program. When configuring a wait step, Advanced Wait Properties enables you to specify the criteria for the wait period, such as excluding weekends or holidays. By using this feature, you can tailor the auto-response email to be sent to leads only on business days, starting from a one-day wait period. Utilizing Advanced Wait Properties ensures that the communication is sent at an appropriate time, improving the effectiveness of the marketing efforts and enhancing the lead's experience. This capability is particularly beneficial in scenarios where timing is crucial for engagement and response rates. Other options, while offering different functionalities, do not provide the specific control required for this scenario. Program Schedule View focuses on overall program management and scheduling but doesn't allow for detailed conditions like excluding non-business days. Date Filters are useful for segmenting lists based on date criteria but don't influence the timing of when emails are sent in relation to a wait period. Finally, the Marketing Calendar serves primarily for visual planning and does not directly impact operational automations like sending emails based on business days.