Marketo Certified Expert Certification Practice Test

If you want to figure out how many people converted on a Marketo landing page, which report would you use?

1. Landing page performance

2. Web Page Activity

3. Program Performance

4. Lead Performance

The correct answer is: Landing page performance

Choosing the Landing page performance report is the most suitable way to determine how many people converted on a Marketo landing page. This report provides specific metrics related to landing page engagement and effectiveness, including total visits, conversions, and form submissions. It is designed to give insights into how well a landing page is performing in terms of leads captured and conversions, directly correlating with the goal of determining conversion rates. The other reports serve different purposes. The Web Page Activity report focuses more on general engagement metrics for web pages but does not specifically drill down into landing page conversions. The Program Performance report evaluates the success of marketing programs as a whole, which might include various assets, but it doesn't target landing page specifics directly. The Lead Performance report is centered around the individual leads' metrics rather than providing a broader view of landing page effectiveness. Thus, for the specific need of assessing conversions on a landing page, the Landing Page Performance report is clearly the most relevant and data-rich option.