Marketo Certified Expert Certification Practice Test

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How should a marketing manager update the URL for an existing landing page while keeping the content the same?

Open URL Builder in Admin
Edit URL Settings
Generate a private preview URL
Enable Personalized URLs

The correct answer is: Edit URL Settings

To update the URL for an existing landing page while keeping the content the same, editing the URL settings is the most appropriate action. This option allows the marketing manager to directly amend the URL associated with the existing landing page without affecting its content or design. When the URL settings are adjusted, the marketing manager can ensure that the new URL is properly structured and matches the branding or marketing strategy, while all the existing content remains intact. This approach maintains the integrity of the current page’s messaging and design elements, ensuring a seamless transition to the new URL. The other options do not provide the necessary functionality for changing an existing landing page URL effectively. For example, URL Builder is generally aimed at generating tracking URLs rather than updating existing page URLs. Generating a private preview URL serves a different purpose, often used to test changes before they go live, and enabling personalized URLs is used for tailoring content based on individual visitor data, which does not change the core URL of a landing page.