Marketo Certified Expert Certification Practice Test

How often does Marketo automatically deactivate trigger campaigns with no activity?

1. One month

2. Six months

3. Three months

4. Four months

The correct answer is: Six months

Marketo automatically deactivates trigger campaigns that have no activity for a set period to maintain system efficiency and ensure that the marketing environment remains effective and relevant. The correct answer, six months, is based on Marketo's internal guidelines for managing trigger campaigns. When a trigger campaign remains inactive for this length of time, it indicates that it is no longer effectively contributing to the marketing strategy, hence the deactivation. This practice helps marketers focus their efforts on active campaigns and prevents unused or outdated campaigns from cluttering the system, which could lead to confusion and inefficiency. Keeping campaigns active that do not yield any interactions suggests a need for review or optimization. Six months serves as a reasonable timeframe for assessing the effectiveness of a campaign and determining whether it should be deactivated. In contrast, the other timeframes (one month, three months, and four months) are shorter periods that do not align with Marketo’s established protocol for trigger campaign activity evaluation. This longer duration allows for more nuanced measurement of campaign effectiveness and provides marketers with adequate time to assess engagement before making a decision on campaign status.