Marketo Certified Expert Certification Practice Test

A Smart Campaign consists of which of the following elements?

1. Lead Report, Subscription, Results

2. Subscription, Setup, Smart List

3. Smart List, Flow, Schedule

4. Schedule, Lead Report, Setup

The correct answer is: Smart List, Flow, Schedule

A Smart Campaign in Marketo is a powerful element that allows marketers to group various components to automate marketing processes. The correct answer, which includes the Smart List, Flow, and Schedule, represents the essential building blocks of a Smart Campaign. The Smart List is where you define your target audience by applying filters to segment leads according to specific criteria, such as behavior, demographics, or engagement levels. This is crucial as it ensures that the campaign is reaching the intended audience. The Flow section contains the actions that will be executed on the leads that meet the criteria established in the Smart List. This might include sending emails, updating fields, or adding leads to another campaign. The Flow element is integral to the campaign's functionality, enabling the execution of marketing strategies based on lead engagement. The Schedule component allows marketers to define when the campaign will run. This can include one-time executions, recurring schedules, or triggering based on specific events, making it essential for timing and coherence in outreach efforts. Together, these three components—Smart List, Flow, and Schedule—form the structure of a Smart Campaign, enabling targeted lead management and effective marketing automation. The other answer choices do not incorporate the fundamental elements that drive the successful execution of a Smart Campaign in Marketo.