Marketo Certified Expert Certification Practice Test

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A marketer wants to manually upload a list of leads in Marketo. What list format should they use?

XLS (Excel Spreadsheet)
CSV (Comma Separated Values)
DOC (Word Document)
PPT (Powerpoint Presentation)

The correct answer is: CSV (Comma Separated Values)

The correct choice is CSV (Comma Separated Values) because it is the most suitable format for uploading lists of leads into Marketo. CSV files are specifically designed for managing tabular data, making them ideal for spreadsheets where each entry can easily be organized into columns and rows. This format is lightweight, universally supported, and allows for straightforward importation of bulk data, including lead information such as names, emails, and other relevant fields. Other formats like XLS (Excel Spreadsheet) are more complex and may contain additional formatting that is not compatible with Marketo's import functionality. DOC (Word Document) and PPT (PowerPoint Presentation) formats are designed for text and presentation content, respectively, and are not equipped to handle tabular data or lists, which renders them impractical for uploading lead information. Therefore, using a CSV file ensures reliability and ease of use when managing lead lists in Marketo.